Ramadan in UAE: Supermarkets keep prices of essentials in check despite soaring shipping costs

Leading supermarkets in the UAE are keeping the prices of essentials stable even as shipping costs and regional issues continue to plague the supply chain. Houthi rebels have continued to attack cargo ships and tankers traversing the Red Sea — the world’s busiest trade route — since late last year, in retaliation for Israel’s war on Gaza. This has impacted the supply chain severely.

However, supermarkets in the UAE have ensured that prices of staples remain unchanged during the holy month of Ramadan. Some admitted that maintaining the prices may only be possible as a short-term measure.

“We have instructed all our suppliers to not increase prices and are working to ensure prices are stable,” said Shabu Abdul Majeed, director of retail operations, Lulu Group. “We have introduced private label, high quality products that offer total value for money to our shoppers. All through Ramadan, we have decided to keep prices of essential products fixed and offer about 60-70per cent discount on food and other grocery items.”

Supermarket chain Choithram is also offering discounts for the month. “Due to Ramadan and our 50th anniversary celebrations, we have introduced a whole new range of promotions across all our stores in the UAE,” said Rajiv Warrier, CEO of T. Choithrams and Sons. “We expect the prices to be stable at least in the short term. If interest rates come down, it will support us in mitigating the cost increase due to freight and other factors.”

Many ships are now travelling through the Cape of Good Hope, a more time-consuming and expensive route.

Local supermarket chain Spinneys has also held off any kind of price rises. “We have not had to make any price adjustments due to the current regional situation,” said Sunil Kumar, CEO at Spinneys.

“We have seen a slight rise in shipping costs, but it hasn’t been anywhere near what we have seen in the past, for example during the Covid-19 pandemic. We mitigate cost increases in our supply chain by using alternative freight methods, where available.”