In an story of innovation and luxury, ice cubes harvested from Greenland’s glaciers have found their way into the high-cease drink scene in Dubai. This world’s “purest ice” has traveled an epic 20,000 kilometers, with its journey culminating in specific services for discerning drinkers within the UAE.
The ice, which is derived from glaciers that have been forming for over 100,000 years in Greenland, has now reached Dubai. After being harvested from a 22-tonne crystal-clear block of ice that broke faraway from a glacier, the ice is processed and produced on the Natural Ice manufacturing facility in Al Quoz, Dubai. Available for purchase, the ice cubes are priced at Dh249 for a set of six cubes, an eye-watering value that matches the product’s special nature and the luxury revel in it provides.
Since arriving in Dubai in January of the previous year, the demand for these top class ice cubes has been overwhelming. Ahmad Al Mazrooei, the co-proprietor of the factory, revealed that inquiries have flooded in from top marketers and high-net-worth individuals. It is clear that the ice cubes, with their impeccable purity and high-quality backstory, have created a robust buzz inside the marketplace, particularly among people who are trying to find the best and most particular reviews.
The ice isn’t always pretty much what it does however additionally how it’s miles presented. Each set of Arctic Ice cubes is brought in a triangular box designed in the colorings of the sky, reflecting the pure, natural origins of the product. Samir Ben Tabib, chairman of Arctic Ice’s international relations, spent almost a whole year perfecting the packaging. The careful interest to element within the packaging in addition complements the product’s exclusivity and appeal to those with a flavor for the exquisite.
While Arctic Ice has first of all centered different club clubs, the company is now increasing its attain to private income. In a nod to the season of giving, they’ve delivered special Ramadan gift boxes, offering thoughtful and elegant way to share the ice with cherished ones for the duration of this special time. The Ramadan present packing containers are anticipated to similarly gas the growing hobby in this ultra-premium product, which is fast becoming a symbol of exclusivity and comfort in Dubai.
One of the most top notch methods this ice is being used is in the introduction of special cocktails at Dubai’s renowned fine-dining restaurant, Nahaté. The restaurant, which boasts high-end services and a unique atmosphere, will feature Arctic Ice cubes in more than a few one of a kind cocktails. The beverages in this new ultra-luxurious menu will value among Dh300 and Dh700, a huge growth over the cutting-price range of Dh100 to Dh200.
According to Samir Ben Tabib, the interest in Arctic Ice from the restaurant quarter has been great, with numerous establishments attaining out to inquire approximately using the product. After thinking about many alternatives, Arctic Ice selected Nahaté for its understanding of the top class product and its commitment to the usage of it in the proper way. The restaurant, located in Dubai International Financial Centre (DIFC), is known for its Baccarat Chef’s table and a private front room in partnership with the luxury American watch brand Jacob & Co.
Nahaté’s beverage and advertising and marketing director, Andrey Bolshakov, was tasked with developing a special cocktail menu targeted across the Greenland-sourced ice cubes. Four cocktails were stimulated by Baccarat, at the same time as some other six paid tribute to the posh Jacob & Co. Watches. One drink mainly, the Astronomia, inspired by a timepiece of the equal call, is served in a blue Baccarat cocktail glass that expenses over Dh1,000. Andrey’s enthusiasm for working with the ice cubes is palpable; he believes that the purity of the ice complements the pleasant of the drinks, making them now not just visually lovely however a sensory revel in as well. He shared that after served, the sound of the ice crackling because it melts provides a further layer of entertainment for the visitors.
Andrey’s fascination with the product didn’t prevent at Dubai. Last year, he took two huge packing containers of Arctic Ice to Monaco to serve top rate cocktails throughout the F1 Grand Prix. The response changed into overwhelmingly fine, and he shared an a laugh anecdote about the questioning he received about why he became transporting ice from Dubai to Monaco. “I informed them the ice may be over a hundred,000 years old,” Andrey chuckled, “and that truth simply blew their minds.”
In phrases of its bodily houses, Arctic Ice claims that the ice cubes have little to no taste, ensuring that they do not adjust the flavor of liquids as they melt. Moreover, the particular shape of the ice lets in it to ultimate longer in liquids compared to normal ice, which adds any other layer of top class nice.
The tale behind how this notable ice came to be within the first vicinity is similarly charming. Samir Ben Tabib shared that the idea of delivery Greenland’s glacier ice originated from an accident. While traveling in Greenland, the boat the group become on crashed into a massive block of ice. The glacier turned into so natural that that they had now not seen it coming. That’s while Samir had the idea to put off chunks of ice that had broken off from the glacier, as a result supporting to make the waters more secure for locals while developing a completely unique business possibility. He at once concept that the UAE could be the suitable marketplace to introduce this great product due to the region’s robust guide for entrepreneurship and innovative ideas.
As Samir reflects, Dubai has grow to be the new epicenter for entrepreneurs trying to deliver precise ideas to existence. “The help that you get right here is 2nd to none,” he said. “I grew up in Denmark, in which we had been raised with the idea of the American Dream. Today, that dream is determined in Dubai.”
The release of Arctic Ice in Dubai is more than only a luxurious product; it’s a testament to the revolutionary spirit that defines the UAE. As the call for for special and premium merchandise maintains to develop in Dubai, Arctic Ice’s pure, 100,000-year-old glacier cubes offer a really one-of-a-kind experience for folks who are trying to find the greatest matters in lifestyles.
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